<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd"
xmlns:rawvoice="http://www.rawvoice.com/rawvoiceRssModule/"
	>
<channel>
	<title>Comments on: &#8216;Spruce&#8217;</title>
	<atom:link href="http://blogs.kusp.org/participate/2015/06/02/spruce/feed/" rel="self" type="application/rss+xml" />
	<link>http://blogs.kusp.org/participate/2015/06/02/spruce/</link>
	<description>Just another KUSP Blogs site</description>
	<lastBuildDate>Wed, 26 Aug 2015 23:40:39 +0000</lastBuildDate>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.5.1</generator>
	<item>
		<title>By: Sara Bassler</title>
		<link>http://blogs.kusp.org/participate/2015/06/02/spruce/#comment-177</link>
		<dc:creator>Sara Bassler</dc:creator>
		<pubDate>Mon, 15 Jun 2015 21:55:43 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.kusp.org/participate/?p=400#comment-177</guid>
		<description><![CDATA[I think this is my favorite option.  I stumbled across KKUP 91.5 which is community-based and run by all volunteers and I just love the variety of their music shows and the show where they play old-time radio shows. Why can&#039;t we do something like KKUP 91.5 in Cupertino which is staffed by volunteers?? I don&#039;t want anyone to lose their jobs, so perhaps we can add volunteers to the current staff?]]></description>
		<content:encoded><![CDATA[<p>I think this is my favorite option.  I stumbled across KKUP 91.5 which is community-based and run by all volunteers and I just love the variety of their music shows and the show where they play old-time radio shows. Why can&#8217;t we do something like KKUP 91.5 in Cupertino which is staffed by volunteers?? I don&#8217;t want anyone to lose their jobs, so perhaps we can add volunteers to the current staff?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Grant Wilson</title>
		<link>http://blogs.kusp.org/participate/2015/06/02/spruce/#comment-175</link>
		<dc:creator>Grant Wilson</dc:creator>
		<pubDate>Mon, 15 Jun 2015 21:47:41 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.kusp.org/participate/?p=400#comment-175</guid>
		<description><![CDATA[My opinion is Spruce it UP!!!
I could say a lot more, having been a public radio advocate in Santa Cruz for the past... 40 years.
I&#039;ve worked directly with some amazing national radio resources, over the years- that are avialable for KUSP &amp; others: The National Radio Project, Alternative Radio w David Barsamian, Making Contact, Counter-Spin, Native News Network, etc, etc. 
I&#039;m spending a good bit of time on the SJ side of the hill (looking after my elderly mother) and am listening to KPFA- which I have to say- is continuing to provide (not without struggles &amp; challenges) Excellent Community Radio! Diverse, music, education, topical news, discussions, etc.

Please communicate with yor listenership (even if it&#039;s difficult stuff) &amp; with your sponsors &amp; underwriters.
&amp; let us know how we can help.

Thank you]]></description>
		<content:encoded><![CDATA[<p>My opinion is Spruce it UP!!!<br />
I could say a lot more, having been a public radio advocate in Santa Cruz for the past&#8230; 40 years.<br />
I&#8217;ve worked directly with some amazing national radio resources, over the years- that are avialable for KUSP &amp; others: The National Radio Project, Alternative Radio w David Barsamian, Making Contact, Counter-Spin, Native News Network, etc, etc.<br />
I&#8217;m spending a good bit of time on the SJ side of the hill (looking after my elderly mother) and am listening to KPFA- which I have to say- is continuing to provide (not without struggles &amp; challenges) Excellent Community Radio! Diverse, music, education, topical news, discussions, etc.</p>
<p>Please communicate with yor listenership (even if it&#8217;s difficult stuff) &amp; with your sponsors &amp; underwriters.<br />
&amp; let us know how we can help.</p>
<p>Thank you</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Dianne Dryer</title>
		<link>http://blogs.kusp.org/participate/2015/06/02/spruce/#comment-174</link>
		<dc:creator>Dianne Dryer</dc:creator>
		<pubDate>Mon, 15 Jun 2015 20:21:33 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.kusp.org/participate/?p=400#comment-174</guid>
		<description><![CDATA[I support Spruce for all the reasons that have been stated in this section.  More local interest is best, and collaboration with community institutions would be very beneficial.   In addition, I think a variety of music programs should be included, especially World Music.  I love hearing music on the radio that I never would have discovered on my own.  I usually listen selectively to NPR programs online, so I don&#039;t think KUSP should spend a lot of money getting them, especially when they&#039;re already on KAZU.  Please don&#039;t sell the signal!  If this option is selected, or something close to it, I will commit to generous annual contributions.]]></description>
		<content:encoded><![CDATA[<p>I support Spruce for all the reasons that have been stated in this section.  More local interest is best, and collaboration with community institutions would be very beneficial.   In addition, I think a variety of music programs should be included, especially World Music.  I love hearing music on the radio that I never would have discovered on my own.  I usually listen selectively to NPR programs online, so I don&#8217;t think KUSP should spend a lot of money getting them, especially when they&#8217;re already on KAZU.  Please don&#8217;t sell the signal!  If this option is selected, or something close to it, I will commit to generous annual contributions.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: admin</title>
		<link>http://blogs.kusp.org/participate/2015/06/02/spruce/#comment-172</link>
		<dc:creator>admin</dc:creator>
		<pubDate>Mon, 15 Jun 2015 18:17:12 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.kusp.org/participate/?p=400#comment-172</guid>
		<description><![CDATA[Dane, 

This plan would keep the 88.9 signal. The &#039;signal section&#039; was actually missing from the page. Thanks for pointing this out! It&#039;s posted there now.]]></description>
		<content:encoded><![CDATA[<p>Dane, </p>
<p>This plan would keep the 88.9 signal. The &#8216;signal section&#8217; was actually missing from the page. Thanks for pointing this out! It&#8217;s posted there now.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Dane Hardin</title>
		<link>http://blogs.kusp.org/participate/2015/06/02/spruce/#comment-170</link>
		<dc:creator>Dane Hardin</dc:creator>
		<pubDate>Mon, 15 Jun 2015 15:35:33 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.kusp.org/participate/?p=400#comment-170</guid>
		<description><![CDATA[Can somebody show me where the broadcast footprint of this option is described?]]></description>
		<content:encoded><![CDATA[<p>Can somebody show me where the broadcast footprint of this option is described?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Jack Nelson</title>
		<link>http://blogs.kusp.org/participate/2015/06/02/spruce/#comment-169</link>
		<dc:creator>Jack Nelson</dc:creator>
		<pubDate>Mon, 15 Jun 2015 05:43:21 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.kusp.org/participate/?p=400#comment-169</guid>
		<description><![CDATA[This proposal leads off with &quot;locally produced,&quot; and that almost says it all right there, hurray!  

If this option was edited up by paid professional staff, that&#039;s possibly why it could overestimate the need for paid professional staff.  Plus, as described, are there some staff-intensive bells and whistles included that may not be the most important, compared to a shot at meeting budget?

KUSP has had a lot of revenue, but somehow lacked the gumption to live within means.  I heard it stated at one of the current meetings that the move away from volunteer programmers and local content in 2008 increased revenue and listeners, but evidently the full result was more calamitous when the accompanying budget cost is factored in.  

As a longtime public radio listener, I&#039;ve wanted to encounter some programming that reflects diverse and genuine human personality and conversely needn&#039;t have that sometimes over-polished professionalism of paid staff hosts.  I&#039;m fine when the real human being is not laundered out; don&#039;t we all recognize authenticity when we hear it?

We live in a time when climate change could cancel the future we&#039;d hope for, when people born here may not be able to afford living here, yet the community conversation about vital issues like that is not so well represented on KUSP.  Instead, we have recycled episodes of Car Talk.  And when I want inspiration and relief, not much surpasses music personally curated by those who know and love it.

To survive, KUSP needs to crunch the money numbers, but it also needs to build the community that loves having KUSP on the air.  Not merely people with a lot of money, but a lot of people with a lot of love and some money.]]></description>
		<content:encoded><![CDATA[<p>This proposal leads off with &#8220;locally produced,&#8221; and that almost says it all right there, hurray!  </p>
<p>If this option was edited up by paid professional staff, that&#8217;s possibly why it could overestimate the need for paid professional staff.  Plus, as described, are there some staff-intensive bells and whistles included that may not be the most important, compared to a shot at meeting budget?</p>
<p>KUSP has had a lot of revenue, but somehow lacked the gumption to live within means.  I heard it stated at one of the current meetings that the move away from volunteer programmers and local content in 2008 increased revenue and listeners, but evidently the full result was more calamitous when the accompanying budget cost is factored in.  </p>
<p>As a longtime public radio listener, I&#8217;ve wanted to encounter some programming that reflects diverse and genuine human personality and conversely needn&#8217;t have that sometimes over-polished professionalism of paid staff hosts.  I&#8217;m fine when the real human being is not laundered out; don&#8217;t we all recognize authenticity when we hear it?</p>
<p>We live in a time when climate change could cancel the future we&#8217;d hope for, when people born here may not be able to afford living here, yet the community conversation about vital issues like that is not so well represented on KUSP.  Instead, we have recycled episodes of Car Talk.  And when I want inspiration and relief, not much surpasses music personally curated by those who know and love it.</p>
<p>To survive, KUSP needs to crunch the money numbers, but it also needs to build the community that loves having KUSP on the air.  Not merely people with a lot of money, but a lot of people with a lot of love and some money.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Craig Kenyon</title>
		<link>http://blogs.kusp.org/participate/2015/06/02/spruce/#comment-165</link>
		<dc:creator>Craig Kenyon</dc:creator>
		<pubDate>Mon, 15 Jun 2015 04:42:18 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.kusp.org/participate/?p=400#comment-165</guid>
		<description><![CDATA[I have been a supporter of KUSP for the last 4 years after discovering the wonderful Saturday night programming on the internet (Soul Shack and Skylarkin&#039; in particular). As long as KUSP continues to provide these quality programs,and others like them, you will have my unwavering financial support. I&#039;m sure there are many other internet listeners who feel the same way, but may not be always aware of pledge drives, especially if they don&#039;t stream the station that week. Greater effort during  future pledge drives may increase revenues significantly, which over time may reduce the current debt load. Please try hard to keep your local station&#039;s programming just like what your listeners now appreciate - a station that is real, funky and precious! Where there is a will, there is a way.]]></description>
		<content:encoded><![CDATA[<p>I have been a supporter of KUSP for the last 4 years after discovering the wonderful Saturday night programming on the internet (Soul Shack and Skylarkin&#8217; in particular). As long as KUSP continues to provide these quality programs,and others like them, you will have my unwavering financial support. I&#8217;m sure there are many other internet listeners who feel the same way, but may not be always aware of pledge drives, especially if they don&#8217;t stream the station that week. Greater effort during  future pledge drives may increase revenues significantly, which over time may reduce the current debt load. Please try hard to keep your local station&#8217;s programming just like what your listeners now appreciate &#8211; a station that is real, funky and precious! Where there is a will, there is a way.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Helen Garvy</title>
		<link>http://blogs.kusp.org/participate/2015/06/02/spruce/#comment-164</link>
		<dc:creator>Helen Garvy</dc:creator>
		<pubDate>Sun, 14 Jun 2015 20:48:18 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.kusp.org/participate/?p=400#comment-164</guid>
		<description><![CDATA[I find it hard to form an opinion when some of the things I care about (NPR news, some of the local shows) are listed as &quot;may&quot; continue.]]></description>
		<content:encoded><![CDATA[<p>I find it hard to form an opinion when some of the things I care about (NPR news, some of the local shows) are listed as &#8220;may&#8221; continue.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Hal Levin</title>
		<link>http://blogs.kusp.org/participate/2015/06/02/spruce/#comment-162</link>
		<dc:creator>Hal Levin</dc:creator>
		<pubDate>Sun, 14 Jun 2015 06:08:13 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.kusp.org/participate/?p=400#comment-162</guid>
		<description><![CDATA[This alternative would not require 7 to 8 full time staff, and it is not a forgone conclusion that it is not supportable. The non-commercial station in Park City, Utah, has a staff that size and operates in the black. I think it is worth considering, But the ultimate size of the staff is not inherent in a program mix of a little NPR (e.g., Morning Edition for the big bucks it brings in even with KAZU&#039;s parallel broadcast of it, and possibly hourly news or one or two other, select shows) and a steadily increasing amount of locally-produced, local community focused programming, perhaps with local sponsors for content that reaches their target market/audience.

There can be a staged transition that involves a lot more community volunteer involvement in the selection of programs and programmers. I propose that a broadly representative group serve as a programming committee with a clear, agreed set of criteria. That demo tapes be submitted and screened intitially by a three-member panel that looks only at quality, not content, then a larger group — between 7 and 13 — be asked to evaluate the demo tape using a standardized set of criteria and a rating sheet. Three cutpoints would be reject, consider, accept. Consider should be the largest group and should be discussed at a live (virtual or in-person) meeting of the Programming Committee.

On a different note, I think a financially viable model might be to continue Morning Edition, presumably a net revenue positive NPR offering that might also result in NPR forgiving much of the current debt) and possibly hourly news (or not) other NPR, PRI, and BBC programs; to FEATURE local economic sectors — ocean sports or ocean recreation (O’Neil as a prime example);, downtown business;, organic food (production through wholesale and retail) and the people behind these movements (Staff of Life, New Leaf, Harmony Foods, etc.; sustainable forestry (Big Creek); Internent and new IT-dependent technology (Netflix, Google, Cruzio, etc.) and business’ etc. Periodic or episodic programs could have regular sponsors (like some of the businesses names and many more); and to consider excellent locally-produced music programs. All current and post programmers would be invited to submit a proposal and be subject to the review process outlined above.

In the interest of full disclosure – I do not seek and if offered, will not accept another regular air shift.

In the interest of full disclosure, I think the economic interests of all current employees and BoD members should be declared and posted. I am have been working on a grant-funded project for the last 5 years where my and all of the other key players’ potential conflicts of interest are posted on the web site.

Thanks for reading this far. If you wish to reply privately you can to hal dot levin at buildingecology dot com.

-]]></description>
		<content:encoded><![CDATA[<p>This alternative would not require 7 to 8 full time staff, and it is not a forgone conclusion that it is not supportable. The non-commercial station in Park City, Utah, has a staff that size and operates in the black. I think it is worth considering, But the ultimate size of the staff is not inherent in a program mix of a little NPR (e.g., Morning Edition for the big bucks it brings in even with KAZU&#8217;s parallel broadcast of it, and possibly hourly news or one or two other, select shows) and a steadily increasing amount of locally-produced, local community focused programming, perhaps with local sponsors for content that reaches their target market/audience.</p>
<p>There can be a staged transition that involves a lot more community volunteer involvement in the selection of programs and programmers. I propose that a broadly representative group serve as a programming committee with a clear, agreed set of criteria. That demo tapes be submitted and screened intitially by a three-member panel that looks only at quality, not content, then a larger group — between 7 and 13 — be asked to evaluate the demo tape using a standardized set of criteria and a rating sheet. Three cutpoints would be reject, consider, accept. Consider should be the largest group and should be discussed at a live (virtual or in-person) meeting of the Programming Committee.</p>
<p>On a different note, I think a financially viable model might be to continue Morning Edition, presumably a net revenue positive NPR offering that might also result in NPR forgiving much of the current debt) and possibly hourly news (or not) other NPR, PRI, and BBC programs; to FEATURE local economic sectors — ocean sports or ocean recreation (O’Neil as a prime example);, downtown business;, organic food (production through wholesale and retail) and the people behind these movements (Staff of Life, New Leaf, Harmony Foods, etc.; sustainable forestry (Big Creek); Internent and new IT-dependent technology (Netflix, Google, Cruzio, etc.) and business’ etc. Periodic or episodic programs could have regular sponsors (like some of the businesses names and many more); and to consider excellent locally-produced music programs. All current and post programmers would be invited to submit a proposal and be subject to the review process outlined above.</p>
<p>In the interest of full disclosure – I do not seek and if offered, will not accept another regular air shift.</p>
<p>In the interest of full disclosure, I think the economic interests of all current employees and BoD members should be declared and posted. I am have been working on a grant-funded project for the last 5 years where my and all of the other key players’ potential conflicts of interest are posted on the web site.</p>
<p>Thanks for reading this far. If you wish to reply privately you can to hal dot levin at buildingecology dot com.</p>
<p>-</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Bob Reid</title>
		<link>http://blogs.kusp.org/participate/2015/06/02/spruce/#comment-161</link>
		<dc:creator>Bob Reid</dc:creator>
		<pubDate>Sun, 14 Jun 2015 03:43:31 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.kusp.org/participate/?p=400#comment-161</guid>
		<description><![CDATA[The number of.staff is a matter of concern. The number of staff submitted with the proposal was 3-4 and the group analyzing the options increased the number because they felt that number would be required. 

For this proposal, and the Elm proposal, it was my intent that people in the community would be serving the functions which I believe the filtering group assumes will be done by the station. In San Benito County we have people with experience in radio and journalism who would be excited to participate in a regional community radio project. I have no doubt there are people with similar experience in the other parts of the Monterey Bay Area. 

There needs to be a new way of thinking applied to this problem. There seems to be some dependence on doing things as they have been done, rather than seeking new ways which might address the situation in a new way.

I believe that we must look at how this might be accomplished with a smaller staff.]]></description>
		<content:encoded><![CDATA[<p>The number of.staff is a matter of concern. The number of staff submitted with the proposal was 3-4 and the group analyzing the options increased the number because they felt that number would be required. </p>
<p>For this proposal, and the Elm proposal, it was my intent that people in the community would be serving the functions which I believe the filtering group assumes will be done by the station. In San Benito County we have people with experience in radio and journalism who would be excited to participate in a regional community radio project. I have no doubt there are people with similar experience in the other parts of the Monterey Bay Area. </p>
<p>There needs to be a new way of thinking applied to this problem. There seems to be some dependence on doing things as they have been done, rather than seeking new ways which might address the situation in a new way.</p>
<p>I believe that we must look at how this might be accomplished with a smaller staff.</p>
]]></content:encoded>
	</item>
</channel>
</rss>
